Press Kit
Keepsake app icon

Save the things that matter most.

Keepsake is a privacy-first iPhone app for preserving children’s artwork, cards, letters, and handmade objects as lasting digital memories — including interactive 3D viewing and AR.

Press enquiries: hello@chaoticgoodcreations.co  ·  Response within 48 hours

At a Glance

App nameKeepsake
CategoryLifestyle, Photography
PlatformiPhone
Minimum OSiOS 26
LanguageEnglish
PriceFree (with Premium subscription)
Premium optionsMonthly subscription (USD$2.99/month) · Annual subscription (USD$29.99/year)
Free tier5 keepsakes · 2 memory boxes · No AR viewing
Data storageiCloud only · No external servers, no data collection
Privacy No ads, no tracking, no data sold. Anonymous analytics via TelemetryDeck only. Your memories stay yours.
DeveloperHarry Brown · Solo indie developer, New Zealand
StudioChaotic Good Creations
Contacthello@chaoticgoodcreations.co
App StoreComing soon on the App Store
Websitechaoticgoodcreations.co/keepsake
Privacy Policychaoticgoodcreations.co/privacy/keepsake-privacy

The Story

Every parent has the pile. The shoebox in the wardrobe, the drawer in the kitchen that's too full to close, the shelf that holds a child's first painting and a birthday card from a grandmother who is no longer here. These things matter, but most of them will eventually be lost to a house move, a flood, or time.

Keepsake started from a simple frustration: there was no good way to preserve these objects digitally without reducing them to files in a camera roll.

"These aren't just photos. They're the things that will matter in twenty years. I wanted an app that treated them that way."

Keepsake is built around revisiting, not just storing. Memories resurface quietly over time through optional reminders designed to feel thoughtful rather than demanding.

Keepsake is built specifically for Apple devices, using native technologies for privacy, spatial capture, and AR. No cross-platform compromises. No external servers. Your memories live in your iCloud account and nowhere else.

Keepsake was built solo by Harry Brown of Chaotic Good Creations, a design and development studio based in New Zealand. It is the studio's most personal project. A product built because Harry needed it, and because he believes the technology now exists to do it properly.

What Keepsake Does

📷

Smart Capture

VisionKit document scanning for artwork, cards, and letters. Full 3D photogrammetry for physical objects via LiDAR. Guided capture flows for every keepsake type.

🗂️

Memory Boxes

Organise keepsakes into colour-coded boxes. Isla's Art, Gran's Cards, School Year Three. A visual, physical metaphor for how memories actually live in our homes.

🧊

3D Model Viewing

Physical keepsakes can be captured as interactive 3D models that users can rotate, inspect, and revisit from every angle.

🔮

AR Experience

Place any keepsake in the real world using ARKit. Lay artwork flat on a table, stand a card upright on a shelf, or see a 3D object floating in your living room. Premium feature.

🔒

Genuinely Private

No account. No email. No data sold, no ads. Everything syncs exclusively to your personal iCloud account via CloudKit. Keepsake has no access to your memories.

🔔

Gentle Reminders

A weekly invitation to revisit something meaningful. A personalised 7-day look-back after each new keepsake is saved. Notifications that feel like a tap on the shoulder, not a badge count.

📝

Rich Metadata

Capture who made it, how old they were, when it was made, and the story behind it. A keepsake without context is just a scan; with context it becomes a memory.

☁️

iCloud Sync

Captures on one device appear on all your devices, automatically. Private CloudKit database, the same infrastructure Apple uses for Photos, Health, and Messages.

Pricing

Free

$0
No credit card required
  • 5 keepsakes
  • 2 memory boxes
  • Document scanning (all types)
  • iCloud sync
  • Rich metadata & stories
  • 3D model viewing

Premium Annual

USD$29.99 / year
Best value
  • Unlimited keepsakes
  • Unlimited memory boxes
  • Everything in Free
  • AR Experience
  • Priority support

The free tier is designed to give a chance to experience all keepsake types, organising in boxes and the revisit experience. Premium is designed for people who preserve keepsakes regularly and want unlimited storage and the full AR experience.

High-resolution screenshots and App Store artwork are available in the assets download below.

App Screenshots

All Keepsakes View Memory Boxes View Inside a Memory Box Keepsake Detail minimised Keepsake Detail expanded AR Experience of a drawing Capture Flow Selection Screen Card Capture flow 3D Model Capture Flow

App Store Images

App Store Image 1 App Store Image 2 App Store Image 3 App Store Image 4 App Store Image 5
Download Full Resolution Assets

Under the Hood

FrameworkSwiftUI (iOS 26)
Minimum deploymentiOS 26.0
Data layerSwiftData with CloudKit sync
SyncCloudKit private database via iCloud
SubscriptionsRevenueCat
AnalyticsTelemetryDeck (anonymous, privacy-preserving — no PII)
3D / ARRealityKit · ARKit · Object Capture (VisionKit photogrammetry)
ScanningVisionKit (VNDocumentCameraViewController)
ArchitectureMVVM with @Observable
Privacy Anonymous usage analytics via TelemetryDeck. No personal data collected. No external servers for user data. All keepsake content stored exclusively in the user's personal iCloud account.

The Founder

Harry Brown
Harry Brown
Developer & Designer · Solo Indie · New Zealand

Harry is a solo indie developer and designer based in New Zealand, operating under the studio name Chaotic Good Creations. He builds apps, websites, and digital experiences with the belief that technology should serve people, not the other way around.

Keepsake is his most personal project to date: a fully self-funded, solo-built app from architecture to App Store copy, born from the realisation that the physical objects we treasure most are the ones most at risk of being lost forever.

He previously built Per 100 (a grocery unit-price calculator) and Dig Deeper (an emotional intelligence app using the feelings wheel), both available on the App Store.

In Harry's Words

Use freely in coverage. Attribution: Harry Brown, developer of Keepsake

"Every parent has the pile. The shoebox, the overflowing drawer, the shelf that nobody tidies. Those things will mostly be lost. I wanted to build something that treated them with the seriousness they deserve."
On why Keepsake exists
"The privacy architecture isn't a feature I bolted on. It's a consequence of the decision that these are not my memories to see. They live in your iCloud. Full stop."
On the privacy model
"Most apps optimise for engagement. Keepsake optimises for meaning. The question I ask about every design decision is: does this serve the memory, or does it serve the interface?"
On the design philosophy
"Seeing your child’s drawing sitting on your kitchen table in AR feels surprisingly emotional. That moment convinced me the idea was worth building."
On the AR experience

Ready-Made Descriptions

Ready for you to paste straight into a post, article, or review. Adapt freely.

Short — 1 sentence (~40 words)

Keepsake is a privacy-first iOS app that helps families preserve children's artwork, handwritten cards, letters, and physical objects as beautiful digital memories. Complete with 3D model viewing, AR, and gentle reminders to revisit what matters most.

Standard — 1 paragraph (~100 words)

Keepsake is a native iOS app built by solo developer Harry Brown of Chaotic Good Creations (New Zealand). It helps families preserve the physical keepsakes that matter most — children's artwork, handwritten cards, letters, and handmade objects — as digitally captured memories. Using VisionKit document scanning for flat items and LiDAR-based 3D photogrammetry for objects, Keepsake captures not just an image but the physical form. Everything syncs privately to iCloud with no external servers or data collection. Premium users can view any keepsake in AR, placing memories in their real-world environment using ARKit.

Long — Full description (~200 words)

Keepsake is a privacy-first iOS app built by Harry Brown of Chaotic Good Creations, a solo developer and designer based in New Zealand. The app helps families preserve the physical keepsakes that matter most — children's artwork, handwritten cards, letters, and handmade objects — as beautifully captured digital memories. Keepsake supports multiple capture types: VisionKit document scanning for artwork, letters, and cards; and full 3D photogrammetry using the iPhone's LiDAR scanner for physical objects. Keepsakes can be organised into personalised memory boxes, enriched with context (maker, age, date, story), and displayed with an interactive 3D model viewer. Premium users can place any keepsake in AR — laying artwork flat on a table, standing a card upright on a shelf, or inspecting a 3D object from every angle. Privacy is foundational: Keepsake has no account system, collects no personal data, and stores everything exclusively in the user's personal iCloud account via CloudKit. Gentle notifications invite users to revisit memories at the right moment — a 7-day look-back after each new capture, and a weekly Sunday reminder. Keepsake is free to download and start exploring with a free tier. A Premium subscription unlocks unlimited keepsakes, memory boxes, and the full AR experience.

Common Questions

Who is Keepsake built for?
Primarily parents, grandparents, and teachers who accumulate meaningful physical objects — children's artwork, birthday cards, handwritten letters — and worry about losing them. Also people who inherit objects with sentimental value and want to preserve them with context and story, not just as photographs.
How is this different from just taking a photo?
Keepsake preserves context, not just images — who made it, how old they were, when, and the story behind it. It treats the capture as a deliberate act of preservation, not a casual snapshot. For physical objects, it builds a navigable 3D model rather than a flat photo. And it invites you back to memories over time via gentle reminders, rather than letting them disappear into a camera roll of thousands.
Is this available on Android or iPad?
V1 is iPhone-only. The app is built on native Apple technologies (SwiftUI, RealityKit, ARKit, Object Capture) that are exclusive to the Apple ecosystem. Android is not planned. Support for other Apple devices will come in a future release.
How does the 3D capture work? What hardware is required?
3D object capture uses Apple's Object Capture API (photogrammetry), which requires a LiDAR scanner. This is available on iPhone 12 Pro and later Pro and Pro Max models. All other capture types — artwork, cards, letters — use VisionKit and work on any iPhone capable of running iOS 26.
Can I see or access user keepsakes?
No — technically and by design. All keepsake data is stored exclusively in the user's personal iCloud private database using CloudKit. Chaotic Good Creations has no access to user keepsakes, no server where they are stored, and no visibility into the content. This is not a marketing claim; it is a structural property of the architecture.
Do you use AI or machine learning?
The 3D model building uses Apple's PhotogrammetrySession, which is Apple's computer vision framework that runs entirely on-device. There is no external AI API, no content sent to a language model, and no generative features. The capture and organisation experience is intentionally human-directed.
How does Keepsake make money?
Through a freemium subscription model via the App Store. Premium unlocks unlimited keepsakes, unlimited memory boxes, and the full AR experience. There are no ads, no data monetisation, and no dark patterns.
Can I get a review account or TestFlight access for review purposes?
Yes. Email hello@chaoticgoodcreations.co with your request and I'll set you up with TestFlight access and a Premium unlock for review purposes. Response within 48 hours.

Brand Assets

Logos, app icon, and screenshots for press and review use.

Download Press Kit (.zip)
Keepsake app icon
App Icon (Light)
Keepsake app icon dark
App Icon (Dark)
📱 9 screenshots
5 App Store images
Screenshots & App Store Images

Brand Colours

Evergreen is Keepsake's primary action colour. The warm palette is used for gradients and backgrounds only — never as a replacement for Evergreen on interactive elements.

Evergreen
#2E7D5E
Evergreen Dark
#4E9E6E
Soft Fawn
#D1B478
Thistle
#B7ADCF
Dusty Rose
#C49098
Powder Blue
#98C1D9
Usage guidelines: Don't change logo colours, rotate, or stretch. Use the dark-background icon on dark surfaces; light-background version elsewhere. The Keepsake icon has rounded corners — don't apply additional masks or clip paths. All assets are for editorial and review use only.

Get in Touch

Press & Review Enquiries

Interviews, review codes, TestFlight access, feature questions. Reach Harry directly.

hello@chaoticgoodcreations.co Send an Email
Response within 48 hours · Usually same day